management of art galleries, 3rd edition magnus resch 9780714877754

MANAGEMENT OF ART GALLERIES, 3RD EDITION

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  • Nº de páginas: 152
  • Encuadernación: Sin definir
  • Editoral: PHAIDON PRESS LIMITED
  • Lengua: INGLÉS
  • ISBN: 9780714877754
The latest edition of the bestselling guide to running a successful gallery, told from the expert perspective of art-world insiders

What makes an art gallery successful? How do galleries ensure their marketing is right? How should galleries best approach new markets and customers, while still serving their loyal clientele? Based on the results of an anonymous survey sent to more than 8,000 galleries in the US, UK, and Germany, Magnus Resch's insightful examination of the business of selling art, newly updated and revised, is a compelling read, with an approach that is both aspirational and practical.

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