crossing the chasm : marketing and selling disruptive products to mainstream customers geoffrey a. moore 9780062292988

CROSSING THE CHASM : MARKETING AND SELLING DISRUPTIVE PRODUCTS TO MAINSTREAM CUSTOMERS

 (En papel)

GEOFFREY A. MOORE

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  • Encuadernación: Tapa blanda
  • Editoral: HARPERCOLLINS PUB.
  • Lengua: INGLÉS
  • ISBN: 9780062292988
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

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