brandwashed martin lindstrom 9780385531733

BRANDWASHED

 (En papel)

MARTIN LINDSTROM

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27.70€

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  • Encuadernación: Tapa dura
  • Editoral: DOUBLEDAY TRANSWORLD USA
  • Lengua: INGLÉS
  • ISBN: 9780385531733
In this shocking, no-holds’ barred exposé, Lindstrom draws on 20+ years spent in the back rooms and board rooms with CEOS to reveal all the manipulative ways marketers and advertisers tap into our most deeply seeded fears, vulnerabilities, impulses, dreams, and desires—all in the service of taking our money.

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